Not Producing Content? You Should Be Featured
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com.
Content is a huge driver for acquiring and keeping customers these days, especially in the B2B world. The ability to be a thought leader, write or shoot a video and get it out to the shareable world is all businesses are thinking about. The more content you publish, the more you help your customers, the more the search engines will pick you up and in the end, hopefully the more business you'll get.
At VerticalResponse, we publish a lot of content. We do this even though I didn't go to school for writing and neither did many people on my team who produce fabulous marketing guides about using PR, email marketing and even social media to help businesses grow. What I do know is that we get thousands of downloads per month for all of our great content, and the opportunity to engage with people who are interested in what we say.