We recently held a webinar with special guest Andy Sernovitz from WordofMouth.org. He covered lots of inspirational ideas about getting started with word of mouth marketing for your small business. There were so many great questions during the webinar that we couldn't answer them all, so we asked Andy to tackle some of the big ones here:
Q: I'm at a B-to-B /nonprofit / health care /insurance company, will word of mouth work for my biz?
Word of mouth works for any business, in any industry, for selling anything. Your mission: Find people to talk about you and give them something to talk about.